About Rita

Coach Rita Suiter

Unique and Professional Edutainer

Rita is a certified customer service specialist, certified tourism industry specialist and a graduate of Disney’s School on Quality Service. She has served as a professor for the Southeast Tourism Society (STS) Marketing College for over 20 years, instructing tourism professionals from across the Southeast. Rita is also a graduate of the Baptist Healthcare Leadership Institute.

A highlight of Rita’s professional career was winning the Customer Service National Title at the SkillsUSA Championships in Kansas City, MO. She is passionate about service and is known as an “edutainer” for her unique and interactive presentation style.

Rita is a firm believer that service skills are transferable and essential to both your personal and professional life.

Rita Suiter, Owner/Coach, CCSS, CTIS

Industry Experience

Customer Service

Chamber of Commerce (Program Director and Interim Executive Director)

Industrial Development

Destination Marketing (Formed the Valdosta-Lowndes Convention & Visitors Bureau, Valdosta, GA, in 1989 and served as executive director until 1998.)

Direct Sales, Hotel and Catering

Industry Certifications

Graduate, Institute of Organization Management, University of Georgia, Athens, GA

Certified Tourism Industry Specialist, Purdue University, Indianapolis, IN

Certified Hospitality Industry Professional, Georgia Hospitality and Travel, Atlanta, GA

Alumnus Disney Institute, Disney’s Approach to Quality Service, Lake Buena Vista, FL

Certified Customer Service Specialist, Valdosta Technical College, Valdosta, GA

Leadership Background

Georgia Travel Industry Leader of the Year Recipient

Georgia Association Convention and Visitors Bureau President

Leadership Georgia Participant and Program Chair

Leadership Lowndes Graduate, Program Chair and Past President

Regional Travel Association President

Georgia Hospitality and Travel Association Regional Officer

State and National First Place Winner of a Customer Service Competition

Former Southeast Tourism Society (STS) Member and Marketing College Professor

Graduate of the Baptist Healthcare Leadership Institute

Former Member, U.S. Small Business Administration, GA Advisory Council

Named One of the Top Three “Georgia Women Entrepreneurs of the Year” by the Small Business Development Center

Certified Nursing Assistant

Training that excludes the emotions, mind, and body is incomplete.
Knowledge fades without feeling.

Partner with FiveStar Customer Service Strategies

Choose Wisely

All customer service coaches are not created equally. FiveStar Customer Service Strategies, has a proven track record for quality and customization.

You Deserve More

You deserve a coach who takes the time to get to know and understand your mission, vision, values, employees, challenges, and the customer experience you are working to create. You deserve a coach who listens, observes, creates, and responds to your individual needs and expectations.

Inspirational, Motivational, and Stimulating

Rita’s presentations and innovative strategies can give your employees a renewed sense of direction, positive energy, confidence, and validation. Her engaging programs and distinctive strategies are tailored to address your organization’s key service issues, performance challenges, and image improvements. Rita’s customized programs and strategy components fit together uniquely and are designed to enhance the overall customer experience.

If you are looking to polish your service image, reinvent a new one, or fine-tune your existing one, FiveStar Customer Service Strategies, will help you develop a blueprint to distinguish your business in a highly competitive marketplace.

Testimonials

“With the support and leadership of FiveStar Customer Service our organization has truly transformed our relationship with our patients. Customer Service is now embraced in our strategic plan and is recognized as fundamental to our success as a regional hospital. FiveStar aided us in developing an individualized solution that will meet our long-term commitment to understand, not only meet but exceed our internal and external service expectations.”

– Randy Sauls, Former Chief Operating Officer/Administrator, South Georgia Medical Center

“Rita has an incredible way of training that is authentic and energizes her audience. During my tenure as President/CEO, she served as one of our most popular professors at the Southeast Tourism Society Marketing College. I highly recommend FiveStar Customer Service Strategies if you are looking to raise the level of service your employees provide.”

– Bill Hardeman, Former President/CEO, Southeast Tourism Society

“Rita has presented our Guest Excellence customer service training for several years. She references real-life situations in her seminars that everyone can relate to, and our people respond to her with great enthusiasm. It’s easy to recognize when someone is genuinely passionate about what they do, and Rita definitely is one of those people.”

– Leon Downey, Executive Director of Tourism, Pigeon Forge, TN